Customization for Senior Health Tech Brand「CareTech」–OEM (Original Equipment Manufacturing)
Case 2025-12-10
Cooperation Model: OEM (Original Equipment Manufacturing)
Client Background
CareTech is a tech brand focused on senior health management, specializing in home physical therapy devices for users aged 50 and above who suffer from waist and neck pain. Its products are mainly sold through online e-commerce platforms and offline pharmacies. Most existing physical therapy belts on the market are universal models, which are too complex to operate and cannot meet seniors’ needs for gentle relief and ease of use. The brand aimed to launch a differentiated product with red light therapy to capture the niche market.
Customization Solution
- Integrated red light therapy and constant temperature heating functions, based on the core technology of the TENS and EMS Massage Belt with Red Lights and Heating and the client’s design specifications.
- Simplified the operation interface to only 3 core modes (Relaxation, Therapy, Heating) to fit seniors’ usage habits.
- Used skin-friendly and breathable fabrics to reduce wearing discomfort, and upgraded the battery life to 8 hours for all-day use.
- Strictly implemented the client’s quality standards and packaging design to ensure brand consistency.
Cooperation Results
- Ranked top 5 in sales in the senior health category on JD.com and Tmall, with monthly sales exceeding 50,000 units.
- Helped CareTech enter over 200 senior care communities nationwide, achieving a user satisfaction score of 4.8/5.
Client Testimonial: “As our OEM partner, they strictly implemented our design and quality standards while providing professional optimization suggestions for red light therapy and heating technology. The product is perfectly tailored to seniors’ needs, making them a reliable manufacturing partner we can trust.”
