ODM Customization for Premium Beauty Tech Brand「GlowLab」–ODM (Original Design Manufacturing)
Case 2025-09-10
Cooperation Model: ODM (Original Design Manufacturing)
Client Background
GlowLab is a US-based premium beauty tech brand renowned for skincare devices tailored to urban women aged 25-45. Amid the boom of “smart at-home beauty”, the brand aimed to launch an integrated facial & eye EMS beauty set to complement its existing skincare product line, filling the market gap of a dual-purpose, portable EMS beauty solution for daily use.
Customization Solution
Leveraging our core technologies of the EMS Facial Massage & Contouring Device and EMS Eye Massager, we delivered a brand-aligned ODM solution optimized for beauty-focused users:
- Product Integration & Function Customization: Combined facial contouring and eye rejuvenation into a 2-in-1 set with a shared charging base. For the facial device, optimized 3D stereo cropping design to fit diverse face shapes, added 5 EMS intensity levels and 3 modes (Skin Tightening, Pore Shrinking, Contouring); for the eye massager, integrated EMS microcurrent with gentle heating (42℃ constant temperature) to target dark circles and eye fatigue, with a lightweight, skin-friendly silicone pad design.
- Aesthetic & Material Customization: Adopted matte white/pastel pink color schemes matching GlowLab’s brand identity, used medical-grade soft silicone for contact parts, and added a discreet LED indicator for mode/intensity display.
- Smart Experience Upgrade: Developed a brand-customized mini control remote (matching the eye massager’s size) and a mobile app to sync usage data, set personalized beauty schedules, and pair with the brand’s skincare products for a holistic routine.
- Packaging & Branding: Designed luxury gift-box packaging with the brand’s logo embossed, included a custom user manual with skincare pairing guides, and added a 12-month warranty card.
Cooperation Results
- The 2-in-1 EMS beauty set sold 50,000 units in the first 2 months post-launch, becoming a best-seller on Sephora and GlowLab’s official website, with a 4.9/5 user rating.
- Helped GlowLab expand into the smart beauty device category, driving a 45% increase in brand revenue in the skincare tech segment.
- Won the “Best At-Home Beauty Device” award at the US Beauty Tech Awards 2026.
Client Testimonial: “Their ODM team perfectly blended EMS technology with our beauty brand’s positioning. The attention to detail in material selection, aesthetic design, and smart function integration made our product stand out in a crowded market. This collaboration has become the cornerstone of our smart beauty product line expansion.”
