ODM Customization for Women’s Activewear Brand「ShapeStyle」–ODM (Original Design Manufacturing)
Case 2025-10-19
Cooperation Model: ODM (Original Design Manufacturing)
Client Background
ShapeStyle is a fast-growing women’s activewear brand in Europe, focusing on fashion-forward fitness apparel for modern urban females aged 25-40. With the rising demand for “wearable fitness” products, the brand aimed to launch a smart shaping pants line to differentiate itself from traditional yoga pants and capture the high-growth smart fitness apparel market.
Customization Solution
Leveraging the core technology of the EMS Massage Pants (microcurrent stimulation, buttock lifting, and leg shaping) from our product portfolio, we delivered a tailored ODM solution:
- Functional Customization: Integrated adjustable microcurrent intensity (10 levels) and 3 targeted modes (Butt Lifting, Waist Slimming, Leg Toning) to align with female users’ body shaping needs; optimized the EMS electrode layout to fit the hip and leg muscle groups without affecting movement flexibility.
- Design Integration: Collaborated with the brand’s design team to adopt high-stretch, moisture-wicking fabric in 8 trendy colorways; added a discreet hidden control panel and seamless stitching for a sleek, fashion-forward look that transitions from gym to casual wear.
- User Experience Upgrade: Developed a lightweight, rechargeable wireless control module (20-hour battery life) and a brand-customized mobile app for mode/intensity adjustment and shaping progress tracking.
- Brand Identity: Embroidered the brand logo on the waistband and added custom hangtags highlighting the “Smart EMS Shaping” core selling point.
Cooperation Results
- The customized EMS shaping pants became a hit upon launch, selling 75,000 units in the first 3 months and ranking Top 3 in the European “Smart Activewear” category on Amazon.
- Helped ShapeStyle expand its product line from basic activewear to high-value smart fitness apparel, increasing the average order value (AOV) by 68%.
- Garnered positive reviews from 92% of users, with key feedback praising the “comfortable fit” and “visible butt-lifting effect after 4 weeks of use”.
Client Testimonial: “This ODM collaboration was a game-changer for us. Their deep understanding of EMS technology and female body shaping needs, combined with flexible design customization, allowed us to launch a product that perfectly matches our brand DNA and user expectations. We’ve already started planning a second collaboration for a new EMS shaping collection!”
