Postpartum Recovery Product for Maternity Brand「MamaCare」–ODM (Original Design & Manufacturing with Client Branding)
Case 2025-07-30
Cooperation Model: ODM (Original Design & Manufacturing with Client Branding)
Client Background
MamaCare is a leading domestic maternity brand focusing on postpartum recovery and maternal care products, targeting mothers 0-12 months postpartum. Existing postpartum recovery products are mostly exclusive to professional rehabilitation institutions, which are expensive and complicated to operate. The brand needed to launch a user-friendly home-use postpartum recovery belt to lower the usage threshold for users.
Customization Solution
- Developed a dedicated EMS belt for postpartum rectus abdominis recovery, based on the core technology of the EMS Rechargeable Slimming Massager Belt for Abdomen and Arms.
- Designed a low-intensity start mode to adapt to the postpartum recovery stage, and added an abdominal breathing guidance function to assist users in scientific recovery.
- Adopted a wireless rechargeable design and reduced the weight to 300g, making it convenient for mothers to wear during childcare breaks.
- Provided brand-exclusive packaging and after-sales support systems to strengthen the professional image of the maternity brand.
Cooperation Results
- The customized postpartum recovery belt sold over 80,000 units within 3 months of launch, becoming the fastest-growing product in MamaCare’s maternity category.
- Helped the brand expand into postpartum rehabilitation center cooperation channels, with a user recommendation rate of 42%.
- Won the “Annual User-Favorite Postpartum Product” award in the maternity industry.
Client Testimonial: “This ODM cooperation for the postpartum recovery belt perfectly solved our user pain points. The factory’s mature EMS technology and scenario-oriented design for postpartum mothers allowed us to quickly seize the home-use postpartum recovery market, making it an important addition to our maternity product line.”
Our OEM/ODM Cooperation Process
- Needs Communication: Deeply understand the client’s brand positioning, target users, and core pain points.
- Solution Design: Provide customized product solutions and prototype designs based on the existing technology platform.
- Sample Development: Rapidly produce samples for client testing and adjustment.
- Mass Production: Conduct large-scale production in strict accordance with quality standards.
- Packaging & Delivery: Support brand-exclusive packaging design and logistics delivery.
- After-Sales Support: Provide product technical support and quality assurance.
