Product Upgrade for Fitness Brand「FitPro」-ODM (Original Design Manufacturing)
Case 2025-11-18
Cooperation Model: ODM (Original Design Manufacturing)
Client Background
FitPro is a renowned professional fitness equipment brand in North America, offering fitness gear and recovery devices that are sold in over 30 countries worldwide. Its core users include fitness enthusiasts and professional athletes. The brand’s original recovery belt only provided basic support, failing to meet users’ demands for muscle strengthening and rapid recovery. FitPro urgently needed a differentiated product to enhance its market competitiveness.
Customization Solution
- Developed a dual-mode recovery belt integrating EMS (Electrical Muscle Stimulation) for muscle activation and TENS (Transcutaneous Electrical Nerve Stimulation) for pain relief, based on the core technology of the EMS Massage Waist Belt for Abdomen and Arms.
- Customized 18 intensity levels and 6 massage modes to adapt to different training intensities and recovery needs.
- Adopted an adjustable segmented Velcro design and water-resistant material to fit various body types and withstand post-workout sweating.
- Implemented brand-exclusive color schemes and logo printing to strengthen brand recognition.
Cooperation Results
- The customized belt sold over 120,000 units within 6 months of launch, becoming FitPro’s best-selling product of the year.
- Helped the brand expand into professional fitness coach and rehabilitation institution channels, boosting the repurchase rate to 35%.
- Won the “Annual Innovative Recovery Equipment” award from the North American Fitness Industry Association.
Client Testimonial: “The ODM cooperation with this factory enabled us to quickly upgrade our products. They not only provided mature EMS technology but also made precise customizations based on our user scenarios. The market response after launch far exceeded our expectations.”
